It allows retailers to test their concepts and gain valuable consumer insights before committing to a long-term lease. Popups also allow brands to connect with consumers directly, increasing revenue and brand visibility.
Unlike tapioca pearls, which are usually used in bubble tea and various other cold drinks, popping boba are filled with fruit juice flavours that burst in your mouth. These are the newest topping for frozen yogurt, bubble tea, snow ice and more. It’s a
revolutionary
technology that is creating a new wave of boba craze around the world.
The key to these effervescent toppings are two food additives: sodium alginate and calcium lactate, which are a part of a lesser-known cooking technique called molecular gastronomy (which studies the physical and chemical transformation of ingredients in cooking). This process is called spherification, and chefs use it to turn liquids into delectable spheres with a thin skin that bursts upon pressure. The method is easy enough to try at home, using a syringe or dropper to form the pearls. You can even buy a caviar maker, a specialized tool that makes the job easier and more precise.
To make the spheres, mix a low-calcium liquid such as flavored water or fruit juice with the sodium alginate. Then, drop the mixture into a calcium salt solution. The resulting spheres can then be rinsed and dried before adding them to your drink or dessert. The technique is not suitable for dairy or high-calcium juices, which will cause the beads to clump together.Luckily, there is another way to create a similar texture using a different pop-up locations technique known as reverse spherification.
In addition to the food and beverage industry, Popable also offers space for other companies that are looking to reach a wider audience through the use of social media and other marketing channels. For example, an event planning company recently rented a space at a shopping mall in downtown Los Angeles for an experiential activation that was designed to promote their services.
If you’re ready to give Popable a try, we have thousands of special popup-ready venues available to rent for a few days to a few months. Find the perfect space for your brand on Storefront today! We have a variety of spaces, from lofts to showrooms, all located in prime areas that attract the kind of crowd that loves to try new products and services. Plus, we have no commission fees for brands and just a minor listing fee for spaces